22nd May 2023

Google I/O 2023

Gmail will eventually write emails for you | Google’s working on releasing an AI-enhanced version of Gmail’s automated reply feature that’ll let you enter a short prompt to have the service write your whole email for you essentially. Of course, you’ll be able to customize the text Gmail generates. The feature is called Help me write, and while Google didn’t give an exact time frame, CEO Sundar Pichai said it’s coming “soon.” Google I/O 2023 We got a peek at Android 14 features Android 14 made several appearances at I/O this year. We actually didn’t hear a ton about new features, but we […]
22nd March 2023

Get to Know Google Analytics 4: A Complete Guide

Get to Know Google Analytics 4: A Complete Guide, Google Analytics 4 is a powerful marketing tool for insights to help you make better marketing decisions. Here’s what you need to know about GA4. In October, Google announced the most significant change to Google Analytics ever: Google Analytics 4. There is a lot to learn with significant updates and it’s natural to wonder how this will affect your job or business. While we’ve not heard any indication that traditional GA will be going anywhere anytime soon, new properties now default to GA4. This is a strong sign that learning Google Analytics 4 […]
9th September 2021

7 Analytics Tools for Optimizing UX

Analytics are important for finding out what’s working and what’s not working on your website. In short, they allow you to see user feedback at scale — via users’ actual clicks and movements. This is essential for improving your website’s UX, and in turn, conversions. However, when it comes to improving user experiences, there’s no specific tool you should be using. It’s like saying “What utensil is best for baking?” In the case of UX (and baking), there’s no single answer, and there are many tools that you can choose from to help you analyze UX. Often enough, it requires […]
25th March 2019

Google Trends

Google Trends is a search trends feature that shows how frequently a given search term entered into Google’s search engine relative to the site’s total search volume over a given period of time. Google Trends can used for comparative keyword research and to discover event-triggered spikes in keyword search volume. It provides keyword-related data including search volume index and geographical information about search engine users. How to Use Google Trends You can explore Google Trends from the top down by visiting the tool. what searches are currently trending, then digging into a topic for more information. For i.e, Google Trends […]