GR Mart (Android App)

Your e-commerce app should provide customers with multiple payment options. Since the payment process involves sharing personal and bank account details, people will only trust familiar methods and app features. Western mobile e-commerce app users are used to pay with mobile wallets like Apple Pay, Google Pay, Amazon Pay, PayPal, Samsung Pay, etc. Most Asian users are accustomed to a payment method called Cash on Delivery.

A product page must contain full information about an item, including its price and pictures. It’s also necessary to ensure a quality UI/UX experience and ease-of-use.
Most users make their final purchase decision based on the product gallery. Some customers still prefer traditional shopping because it allows them to assess the desired product better. However, their concerns can be addressed by fully describing a product with its pictures from different angles and in different contexts.

When the purchase is made, it’s important to transport the product to your customer’s delivery destination. Offering your customers fast and affordable shipping methods, you can increase conversions and reduce shopping cart abandonment. When people see that the company will deliver the order to their doorstep within the shortest time, they are more likely to purchase. Therefore, to ensure a great buying experience, you need to provide users with a home delivery option.

Make sure that the registration process in your e-commerce mobile application is simple. If it’s too tedious, you can lose customers even before they check out your e-commerce mobile app features. Offer them an option to log in using Facebook, Google, or Twitter, but remember that some people prefer not to link mobile services with their social media accounts. As an alternative, let them use their email address as a login or access the e-commerce mobile application with a personal password.
An easy and convenient registration process makes your app more accessible to users. It increases customer satisfaction as they don’t have to fill in a lot of data to use the features of an e-commerce app.

When the new customers sign up for your app, ask if they don’t mind receiving updates from your e-commerce store. It will enable push notifications that will act as a constant reminder about your e-commerce application. They can alert the users about special, personalized, or limited offers, new launches, discounts, orders, and delivery updates. After receiving notifications to their devices, users are more likely to visit your e-commerce app. It’s one of the best e-commerce mobile app features as it helps you to increase conversions and drive revenues.

A shopping cart aims to assist users in completing their online purchases. It is a must-have feature of each online store, and mobile e-commerce apps are not an exception. Upon checkout, the shopping cart calculates the total price of an order, including taxes, delivery, service fee, etc. Thanks to this feature, users can select products, review them, remove or add extra items before making a final choice. If users have added an item to the shopping cart, it means they have a solid purchase intent. They do not necessarily have to proceed to checkout immediately but can log out and return to complete the purchase process later without losing selected items.

Your customers will appreciate a tracking purchase feature in the e-commerce application. It allows them to track the item and always have an order’s shipping status within reach. Such transparency in relationships with your customers will foster their trust and loyalty.