The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing.

What is Digital Marketing?

Digital Marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Or a simpler version…

Digital marketing is any form of marketing products or services that involves electronic devices.

When you get down to it, digital marketing is simply marketing.

It’s how today’s businesses are getting their message in front of their best prospects and customers.

Rule #1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.

Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to learn more about you and your products or services.

What Are the Benefits of Digital Marketing?

• It will make it easier to create awareness and engagement both before and after the sale
• It will help you convert new buyers into rabid fans who buy more (and more often)
• It will kickstart word-of-mouth and social sharing—and all the benefits that come with them
• It will shorten the buyer’s journey. by presenting the right offers at the right time