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1. De La Calle!
Why it’s good. Soda brand De La Calle’s website captures user attention with its unique font and bright brand colors. The high-quality product photos show the variety of flavors that customers can buy, and a short explanation on the homepage explains the components and origins of the drink.
What you can steal:
- Use a custom font for headings on your website.
- Showcase value propositions in an above-the-fold banner.
- Choose one standout color to use for headings, buttons, and icons.
2. Magic Spoon
Why it’s good: There’s one word that comes to mind when visiting Magic Spoon’s homepage: nostalgia—which not coincidentally ties into the brand’s unique selling proposition of recreating your favorite childhood flavors. The store is bright and whimsical, with animated pieces of cereal floating across the page.
What you can steal:
- Experiment with floating elements to add a fun, interactive element.
- Use color gradients (instead of solids) to create a sense of movement and dynamism.
3. Great Jones
Why it’s good: Great Jones keeps web design consistent with colors, fonts, and logos. Special or seasonal products are advertised at the top of the page in the brand’s signature bold colors. The font used within the logo is continued through headings elsewhere on the web page.
What you can steal:
- Use transparent backgrounds on product photos.
- Choose one key font for headings on your website.
- Use an announcement bar with a solid contrasting color to communicate special offers.
4. LEIF
Why it’s good: LEIF sells home and living products through its branded online store. Its hand-drawn style logo, fonts, and design elements give the impression of a brand that’s homey and one of a kind, and manage to combine varied curated goods into a cohesive collection.
What you can steal:
- Use a clear theme to create cohesion among different styles and collections.
- Arrange product photos in different dimensions and shapes (oval, rectangular, at an angle) for a whimsical and eclectic approach.
5. Myna Snacks
Why it’s good: Myna Snacks’ website is big, bright, and bold—a complete embodiment of the brand’s fun personality. The color palette is simple but cohesive, combining pinks, reds, and creams for a nostalgic feel.
What you can steal:
- Think about how you want people to feel when they land on your website and use fonts and colors to evoke that feeling.
- Don’t be afraid to use big, bold color palettes.
- Use shapes and lines to separate sections and give structure to your site.
6. Quite Nice
Why it’s good: Quite Nice’s website uses striking imagery to tie each section of the website together. It combines illustrations with high-quality photographs, creating a whimsical experience for website visitors. The navigation bar is simple, offering only two options to visitors: “Try Now” or the option to check out the science behind the products.
What you can steal:
- Keep your navigation bar simple—think about what you want people to do on your website and push them toward that action.
- Combine photographs and illustrations for a more fun feel.
- Use moving imagery to encourage visitors to keep scrolling down each page.
7. Bored Cow
Why it’s good: Bored Cow’s website is fun and fancy-free. It uses bright colors to spotlight calls to action and important information, while animated graphics and illustrations bring a ton of personality to the site.
What you can steal:
- Combine high-quality photos with fun graphics to add personality.
- Use illustrations to showcase the benefits and features of your products in a fun way.
- Highlight the actions you want shoppers to take next—Bored Cow’s “Shop Now” buttons are all in contrasting orange so they stand out against the more muted purples and blues.
Conclusion
A unique, well-designed website is one of the best ways to showcase your brand’s personality and values—and Shopify’s website builder makes it easy to build one that stands out. From consistent colors to custom graphics, take inspiration from these beautiful websites to craft your own.
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