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16th November 2019
Bringing a successful product to market is a team effort. While designers are responsible for usability, utility and the rest of the user experience there are many factors which contribute to the success or failure of new product development and many of these are outside of the designer’s direct control. The figure above shows the main factors which contribute to new product development success as promoted by Gonzales and Palacios in 2002: Knowledge Management Market Orientation New Product Development Process New Product Development Speed New Product Development Strategies New Product Development Teams Technology Top Management Support Let’s take a look at […]