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Salesforce Technology

Salesforce Technology was developed by the company Salesforce.com, Inc. in the year 1999. It uses Cloud computing technology.

What Is Salesforce?

Salesforce started as Software as a Service (SaaS) CRM company. Salesforce now provides various software solutions and a platform for users and developers to develop and distribute custom software. Salesforce.com is based on multi-tenant architecture. This means that multiple customers share common technology and all run on the latest release. You don’t have to worry about the application or infrastructure upgrades – they happen automatically. This helps your organization focus on innovation rather than managing technology.

The Cloud Services That Are Offered By Salesforce Are:

  • Salesforce Sales Cloud – The Sales Cloud is a CRM platform that enables you to manage your organization’s sales, marketing and customer support facets. If your company is engaged in business-to-business (B2B) and business-to-customer (B2C), then sales cloud is the service your sales team needs.
  • Salesforce Marketing Cloud – The marketing cloud provides you with one of the world’s most powerful digital marketing platforms. The marketers in your organisation can use it to manage customer journey, email, mobile, social media, web personalization, content creation, content management and data analytics.
  • Salesforce Service Cloud – The Service Cloud is a service platform for your organization’s customer service and support team. It provides features like case tracking and social networking plug-in for conversation and analytics. This not only helps your agents to solve customer problems faster, but also gives your customers access to answers. Using these answers your customers can solve problems on their own.
  • Salesforce Community Cloud – If you need a social platform for your organization to connect and facilitate communication among your employees, partners and customers then Salesforce Community Cloud is the service you need. You can use this platform to exchange data and images in real time.
  • Salesforce Commerce Cloud – The commerce cloud enables your organization to provide seamless customer service and experience irrespective of  your customer’s location (online or in-store). It also provides for customer data integration so that your consumers can have a better experience. If your goal is to provide customer with a positive, engaging customer experience, Commerce Cloud is the service you need.
  • Salesforce Analytics Cloud – The Analytics Cloud provides a business intelligence platform for your organization to work with large data files, create graphs, charts and other pictorial representations of data. It is optimized for mobile access and data visualization and can be integrated with other Salesforce clouds.
  • Salesforce IoT Cloud – When your organization needs to store and process Internet of Things (IoT) data, you can utilize the service of Salesforce IoT cloud. The platform is built to take in massive volumes of data generated by devices, sensors, websites, applications, customers and partners. On receiving this data, the platform initiates actions to give you real time responses.
  • Salesforce Health Cloud – If you are a Health IT organization and require a CRM system that incorporates doctor-patient relationship and record management, then Health Cloud is what you need. Through the patient profile you can support one-to-one relationship by integrating information from multiple data sources.