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Ever wonder what your font choices say about you? We do! We analyzed the font choices of entrepreneurs and designers who used the Looka Logo Maker to design their logos to peek into the key font trends of 2025.
There was an emergence of bespoke handwritten fonts, the brush stroke, and the bold look of block-like display fonts. We also saw abstract futuristic fonts! These trends show a desire for human connection and machine advancements.
We’ve found 5 font trends emerging in 2025, and we’ve scoured leading design agencies and font directories to curate a list of 20 fonts that embody this year’s font trends.
Trend #1: Handwritten with love
Handwritten fonts have seen a surge in popularity in 2025, showing us a desire for authenticity and personal connection in a digital-first world.
Designers and entrepreneurs gravitate towards more approachable, human, and unique designs. Handwritten fonts add warmth and character to brand identities. It’s also appealing to folks who cherish a handcrafted look! Most of us are suckers these days.
26% of sampled Looka users chose Allison Script, a hand-drawn script, for their wordmark logo.
The imperfections in these fonts convey individuality, helping brands feel more relatable in a polished, ultra-modern marketplace. This trend underscores a growing demand for genuine, heartfelt communication in design and messaging. People want to feel connected to the brand!
This trend is popular in industries with handcrafting roots – like clothing, skincare, food and drink, and perfume. Check out the real-world examples below!
Dedcool is disrupting the perfume industry with non-toxic, organic perfumes with unique scents. Naturally, a personal, handwritten, unreplicable font was the perfect choice.
Digital clothing and accessories stores are also perfect candidates for the unique look of a handwritten font. Like Vestige clothing below.
Here are some handwritten font ideas to take with you.
1. Palmer Lake
2. Biro Script
3. Prosecco and Baguette
4. Shantell Sans
Trend #2: Weild the brush
The fast and dynamic movements of a brush stroke are in this year. The sweeping look of a brush was seen creeping up all over the branding and design world.
Brush fonts have a bold and expressive personality. These fonts usually slant forward to mimic hand movement. That of a quick signature or the mark of a fast-moving brand.
These fonts are popular in personal branding due to their legibility and signature-like look. It also works well for beauty, food, and beverage industries and for brands that teeter on the balance of modern and old-fashioned.
Brush fonts have many looks. Whether it’s a gritty, textured style or a bold and refined script, brush fonts are versatile in their looks and usage. Here are some examples to illustrate:
The bold and retro look of The Unwash logo is dynamic and holds the balance between modern fonts and vintage style.
The Mindful Chef leaned into the handmade marker-like cursive brush font to give it a personalized and professional look.
Bubs and Grandma’s branding has a distinct digital brush look with intentional imperfections for artisanal appeal. Ayoh’s logo font is a dynamic digital brush font with thick strokes and curved ends for a warm and friendly look. The slanting also makes it look accentuated and…loud.
Here are some fonts you can use to lean into this trend.
5. FS Sammy
6. Goodlife
7. Mercato
8. Duos
Trend #3: Bold display
The booming, in-command presence of a capitalized, bold font has become a main font trend this year, from Looka users to design agencies like Collins. Bold fonts give a sense of confidence and authority. One capitalized word draws more attention than a whole sentence in lowercase.
This trend aligns with the broader move toward functional designs, where typography styles and good copy act as a centerpiece. It’s a graphic design trend this year!
The rise of bold fonts also reflects a shift toward clean, unapologetic visuals. Designers are leaning into simplicity with impact. Bold display fonts can take on many styles. Here are some examples of bold fonts in many different environments and uses.
Here are some font ideas to get you started:
9. Armada
10. Sazerak
The importance of font trends
As designers, entrepreneurs, and creative folks, we’re always looking for inspiration and new ideas to keep us moving. Making the same type of design and using the same types of fonts is boring and doesn’t move or resonate with anyone. Evolving is part of our DNA.
That’s why we dive into the data and design world to see what folks are up to and why.
We’re fueled by desires and needs whether we like it or not, so why not use that to your advantage and relate to people better? Here’s a summary of the font trends we covered for you to keep in your back pocket.
For More Info: xpertlab
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