2nd September 2015
xpertlab-google
2nd September 2015
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Google Launch New Logo

Google is introducing a new logo today. Just a month after unveiling a major restructuring of the company, Google is updating its image, too. The new Google logo is still a wordmark, but it’s now using a sans-serif typeface, making it look a lot more modern and playful. The colors are also softer than they used to be. The logo bears a bit more resemblance to the logo of Google’s new parent company, Alphabet, as well. Alphabet’s wordmark has a similarly unadorned look, and this update makes the two companies’ design language fall more inline. As Google’s video introducing the new […]
16th March 2015
xpertlab-utility
16th March 2015
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25-point Website Usability Checklist

  Web design project can be pretty vast, even the simplest of designs would require extensive planning and implementation and would have to follow an entire process to successfully complete it. It’s quite possible to miss out certain things amidst all that madness. Once you have a checklist in place its easy to do a follow up and strike off tasks as you proceed towards the completion of the project. A perfect checklist would obviously come with experience, so here’s what I thought should be included in a designer’s checklist. While drafting a checklist, how deep you want to delve […]
12th March 2015
xpertlab-content marketing
12th March 2015
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Why content marketing is King in SEO ?

Marketing in the digital world is getting new avenues everyday and everyone wants to get on the top of the search results. Black hat techniques are the things of past and Google started penalizing such sites. The recent Google Panda update targeted Spam sites and low quality sites which existed just to get the search traffic. Another important update Google Penguin 3 was introduced in Oct 17, 2014 in which a new algorithm has been put into place to get the most relevant searches. This resulted into sharp dip of rankings for those sites who were using black hat/unfair techniques […]
5th February 2015
xpertlab-google speed
5th February 2015
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How Does The Page Load Speed Affects Google Rankings

The major search engine Google uses many factors to determine the ranking of websites in search results. Three years back it announced that the loading speed of a website also has a great impact in search ranking. The Google mantra is giving the fast and accurate information to its searchers. In case, your website loading speed is low, no one wish to visit your site again, since your site providing bad user experience. As a result automatically your website ranking will be lower even though you have a valuable content. How does the Google measure the Page Load times? Actually […]