analytics tools

9th September 2021

7 Analytics Tools for Optimizing UX

Analytics are important for finding out what’s working and what’s not working on your website. In short, they allow you to see user feedback at scale — via users’ actual clicks and movements. This is essential for improving your website’s UX, and in turn, conversions. However, when it comes to improving user experiences, there’s no specific tool you should be using. It’s like saying “What utensil is best for baking?” In the case of UX (and baking), there’s no single answer, and there are many tools that you can choose from to help you analyze UX. Often enough, it requires […]