26th January 2021
What are multi-step forms? A multi-step form is exactly what it sounds like — a long-form broken down into multiple pieces/steps to make an otherwise long form less intimidating for visitors to complete. The additional fields only appear after a visitor has filled in their baseline information, like name and email address. Which industries can use them? Conversion optimization dictates that fewer form fields leads to more conversions. However, using multi-step forms instead of one-step or on-page forms has proven to increase conversions. When Vendio, a website building tool ran an A/B test with an On-page form versus a multi […]













