16th July 2021
User experience is an important part of generating conversions and making sales. Even the smallest of kinks in your UX armour could cost you repeat visitors and revenue, whereas big ones could lead you to lose out to your competitors. Looking for these issues and identifying new opportunities can be complicated, time-consuming, and expensive to do, with lots of testing and research needed along the way. However, this is where Google Analytics enters the fray to provide intuitive insights into how to improve your UX design. The importance of conducting healthy levels of quantitative research is apparent to 27% of businesses. However, […]